Over the years, I have told a thousand business stories; both for biz fans who watch CNBC and CNN Business News and for mass audiences at CBS News.

I admit it. I’m a geek. Bringing those stories to life is a labor of love. Where some people only see data and charts, I see risk taking, faith against the odds. I see the turnarounds, the sweat, the toil, the birth of new ideas – bringing innovation to market when people tell you straight up, you’re nuts!

There’ve been plenty of tough stories, too. During the ‘08-09 Financial Crisis, I was Business Specialist at CBS News. Trying to explain LIBOR spreads and credit default swaps to a general audience nearly made my head explode, particularly at a time when people were in distress, watching their 401Ks melt like ice cream in the sun. I tried my best to make sense of it.

Storytelling is important in business. The more audiences understand what you do and why you do it and what you’re up against, the more likely it is that they will trust you. And as we know, confidence and trust is everything.

Video storytelling for business is critical on several fronts, but importantly it helps you forge an emotional connection. And cognitively, stories are the best and most efficient vehicles for facts.

I’ve learned that as data infrastructures get more sophisticated, it’s imperative to have visual messaging ready to push through those channels. But how to come up with content.

It may be surprising to know that every person in your operation, every customer, everyone in your supply chain could have a great story to tell. You are likely content rich and you don’t even know it.

Lately, I’ve enjoyed helping small companies mine for great narratives right in the shop. Everyone has a story. It’s fun.

If I know about anything, it’s telling business stories in a vibrant, cohesive madefor-prime-time kinda way.

Please let me know if I can help you tell your story, Kim